Customers know what information they need to make informed buying decisions. To be successful, Marketers have to respond to these individual needs and embrace new methods for delivering high-impact, personalized communications. The challenge is to combine all you know about your customers and products into compelling communications that inform, motivate, and move your target audience to action.
xPression for Marketing Solution Overview
The xPression product suite from EMC Document Sciences uses your existing digital assets to help you quickly design, compose and publish personalized communications for print or electronic channels. Because it is easy to use, you can craft rich, effective marketing collateral and campaigns, without sacrificing other marketing priorities. With xPression you can transform your existing static documents into highly-creative, dynamic customer communications right at your desktop. Our dynamic content publishing solutions use variable data and assembly logic to generate templates for producing personalized collateral, offers, catalogs, and other customer communications, ready for delivery.
Key benefits include:
- Leverage familiar design tools to streamline learning curves and reduce time to market.
- Utilize existing Adobe InDesign compatible assets for quick implementation without having to import them into incompatible proprietary systems.
- Ensure brand consistency through reuse of digital assets across multiple templates.
- Fulfill realtime requests for personalized marketing collateral and offers based on variable information captured using your company’s web portal.
- Replace preprinted marketing collateral inventories with targeted, personalized marketing collateral that match a customer’s unique profile, preferences, and needs.
- Localize all content for multiple geographic markets and distribution channels, eliminating multiple variations of the same collateral or offer.