Financial Services
Attracting and retaining customers is always a challenge for any organization. Because most organizations use statements to communicate with customers on a regular basis, they often represent the most powerful communication "touch point" to ensure loyal customer relationships.
EMC Document Sciences' xPression is a solution that easily creates complex, data-intensive, high value relationship statements for delivery via multiple channels including print, email and the Web. With xPression, you can produce high-value statements that are well-designed and clearly communicate all account activity, making it easier for your customers, and easier for you to attract and retain valuable clients.
xPression's intelligent software logic automatically includes marketing offers that are unique to each statement recipient, increasing cross marketing response rates and market share by targeting "best opportunity" offers to each customer. With xPression, recipients receive personalized statements that are relevant to them as individuals. As customers, they receive unique content that is targeted at them based on their needs and distribution preference.
Benefits
- Create once, deliver anywhere — simultaneous creation for both electronic and print distribution
- Rapid Application Development environment reduces time to market
- Personalized one-to-one cross marketing campaigns increase response rates
- Built-in rule based software logic reduces production costs by automating recurring business processes
- Intuitive graphical interface allows end-user control while reducing IT costs